_No Labels_

No Labels is a gender-neutral cosmetics brand created to challenge the rigid stereotypes that dictate how people should look and express themselves. The project explores how beauty and makeup are often categorised through a binary lens, particularly the perception that cosmetics are exclusively feminine. The brand aims to break away from these conventions by celebrating individuality, self-expression, and the diversity of identities and forms. Its visual language communicates this sense of inclusivity while moving beyond traditional gender codes. The tagline “For All” reinforces the core idea that beauty and cosmetics belong to everyone, regardless of gender.